Facial Recognition Technology: Is It Right for Your Event?

Facial recognition isn’t a pipe dream — it’s here and it’s powerful. With the ability to identify, personalize and pick up on attendees’ emotions, this software will be a game-changer for most conventions and trade shows. Facial recognition is used today in social media, within smartphone payment apps and even at border security. Most of us are being recorded daily, whether it is in an elevator, at the office, or on a convention center floor, and the data is being used not only for personal identity verification but to learn more about our behaviors and preferences.

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