“All areas continue to show growth,” is the central take-away of the 2019 ECEF Pulse survey of exhibition and convention executives.
The latest edition of the survey, conducted annually by Freeman and Lippman Connects, producer of Exhibition and Convention Executives Forum (ECEF), included data from a record number of respondents.
Benchmark findings from the report include:
· 56% forecast growth in net square feet of sold exhibit space; 33% expect no change.
· 52% forecast a rise in exhibitors; 38% expect no change.
· 50% forecast growing sponsorship sales, while 37% expect no change.
· 47% expect attendance will rise; although slightly below a majority, it is a slight uptick from the 2018 benchmark (45%); 40% expect attendance to stay at current levels.
It is not all plain sailing, however. Two out three respondents consider growing attendance to be ‘extremely’ or ‘very’ challenging. Almost half (45%) are increasing spending on attendance; while 49% are holding spending levels steady.
Growth is also expected by fewer than last year: 52% in 2018 vs 46% in 2019.
The 27-page survey is only available to executives attending ECEF, 29 May, at the JW Marriott in Washington, D.C.
In addition, the program includes 5 Key Data Points in 5 Minutes: ECEF Pulse 2019 Summary, presented by Sam Lippman (pictured), President, Lippman Connects. Learn more at lippmanconnects.com/ecef.