East, Miami to Open in Brickell City Centre

July 29, 2015

East Miami Pool DeckEast, Miami, a lifestyle hotel, is slated to open in winter 2016 at Brickell City Centre — Swire Properties Inc.’s $1.05 billion mixed-use development in Miami’s Brickell district. It will be the hotel group’s first property in the U.S. and the third hotel under the East brand, after the successful openings of East, Hong Kong in Island East in 2010 and East, Beijing at Indigo, Beijing in 2013.

Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, East, Miami will offer 352 guest rooms to include eight suites and 89 one, two- and three-bedroom residences, which are essentially long-stay hotel rooms with kitchen, laundry facilities and access to the amenities and services of the hotel. Ranging in size from 300 to 1,800 sf, all rooms, suites and residences will feature balconies, contemporary interiors and floor-to-ceiling windows with spectacular views of Miami and Biscayne Bay. East Miami’s signature restaurant, Quinto La Huella, and the hotel’s rooftop bar, Sugar, are designed by Los Angeles-based Studio Collective.

Guests of East, Miami can expect to experience the local community’s eclectic and international street life, art installations and urban culture showcased throughout the property.

East, Miami will feature a paperless arrival and departure service as well as a one-stop, front-desk Guest Experience team. Complimentary Wi-Fi is available throughout the property for all guests. The hotel’s premiere lobby café and bar, Domain, will feature freshly brewed coffee, light bites and an array of fine wine and spirits.

Swire Hotels will offer guests a traditional Uruguayan parrilla experience at its signature eatery, Quinto La Huella. Martín Pittaluga, Gustavo Barbero, and Guzmán Artagaveytia, illustrious owners of one of Latin America’s most famous beachside grills, Parador La Huella, are bringing their fire to Miami to create their first outpost outside of Uruguay. The restaurant will be located on the hotel’s fifth floor and boast beautiful indoor and outdoor seating, stunning views, a stone hearth oven and a sushi bar.

Alongside two restaurants, a poolside bar and lounge and a rooftop destination bar, East, Miami will offer versatile meeting rooms and banquet halls suitable for any type of event. Four workshops located on the 6th floor, ideal for small meetings and breakout rooms, will range in size from 640 sf to 840 sf. The 38th floor will house two 1,400-sf prefunction spaces, Rise and Set, and a 400-sf boardroom, High Noon. On the 39th floor, the hotel will feature a 3,400-sf ballroom known as The Crush, with 270 degrees of ocean and urban views. The Shrubbery and Sugar are ideal for any outdoor events and occasions, thanks to Miami’s all-year round tropical climate. All of East, Miami’s event spaces will feature floor-to-ceiling windows, complimentary Wi-Fi access, the latest audio-visual equipment and technical support.

The hotel’s gym, Beast (Body by East), will feature the latest equipment and will be accessible 24-hours a day to cater to guests’ preferred fitness regimen. The 20,000-sf outdoor pool deck area will feature four unique pool experiences (lap pool, spa pool, cold plunge and hot tub) so all guests can utilize the space.

East, Miami is nestled in the heart of Brickell City Centre and between the eclectic and culturally rich upscale areas of Brickell’s urban neighborhood of greater downtown Miami and South Florida’s major financial district.

Brickell City Centre’s first phase of development includes a luxury shopping center, two residential towers, East, Miami, a wellness center, and a Class A office building. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016.

www.east-miami.com

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