Direct Travel Announces Continued Meetings & Incentives Expansion Within Canada
September 20, 2019Stay in the know with exclusive industry news, click here and subscribe to our eNewsletter today!
Follow us on Twitter, Instagram, LinkedIn, and Facebook.
Direct Travel, Inc., one of the top travel management companies in North America, announced today the acquisition of Meridican, a Toronto based Meetings & Incentive company and the subsequent alignment of Strategic Meetings + Incentives, a division of Vision Travel, A Direct Travel Company, under the management of Creative Group, a full-service meeting, incentive and recognition company based in Schaumburg, Illinois, USA.
These companies will be rebranded Creative Group effective October 11th.
“The acquisition of Meridican and the alignment of Strategic Meetings + Incentives under Creative Group is consistent with our strategy of global expansion,” said Ed Adams, CEO of Direct Travel.
“The addition of Meridican and Strategic Meetings + Incentives allows us to grow our international portfolio and enables all of us to better service companies that have offices in both Canada and the United States. In addition, these moves continue the diversification of our client portfolio, increase our buying power and strengthen our talent base,” says Janet Traphagen, President of Creative Group. “The award-winning work created by both of these offices, and the service they provide to their clients, is world-class and aligns well with that of Creative Group.”
Founded in 1974, Strategic Meetings + Incentives, Toronto, is a pioneer in the meetings and incentives industry in Canada and recognized as a world leader in the industry. Its business savvy approach, with a focus on accountability and innovative solutions, has been vital to its success.