Destination DC (DDC), the official tourism organization for Washington, DC, today unveiled its new International Business Events Council (IBEC) program at IMEX Frankfurt. DDC has enlisted an advisory council for several years to support strategic planning and business development and introduces the new organizational structure and goals of the 2018 IBEC during one of the world’s leading international conferences that attracts thousands of meeting and event professionals from all over the world.
To further engage the advisory group, an IBEC forum will take place in Washington, DC pre-IMEX America from Wednesday, October 10 to Saturday, October 13. The forum will support discussions on experiential design and ideas regarding new business development and DC as a leader in key industries such as tech, biotech/pharma, education and medical.
The new IBEC is intended to build on the foundation created over the years, encouraging access to broader international insights regarding current market conditions and engaging with an influential support group to assist with new business in key markets.
New to the group is Eduardo Chaillo, global general manager for Latin America at Maritz Global Events. As a previous ICCA, CMP, PCMA Foundation and DMAI board member, Chaillo brings insight on trends, statistics and development opportunities in the Latin American regional market.
Council members will support the work of DDC’s international convention sales team by advising on the overall business events strategy and macroeconomics that influence international meetings as well as contributing innovative ideas that address the broader professional, economic and social goals for Washington, DC.
The advisory council will be comprised of influential industry association leaders, PCO/AMC company representatives, association executives, business-to-business event owners/organizers, major corporate and incentive agencies and heads of event departments that have knowledge of international business events and can assist with market development.
Read more here: Destination DC