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Meeting planners seeking to engage attendees must harness the uniqueness of the destination to succeed.
Attendee satisfaction is the best indicator of the success of your meeting, reports Event MB in its State of the Event Industry survey. What attendees want, more and more, is authenticity. Attendees seek greater engagement with the educational content and more meaningful connections with peers and the destination.
“Consumers are really conscious about what is authentic,” says Clarisse Charot, Sales Director France, CWT Meetings & Events in the company’s 2020 meeting trends report. “Consumers and employees want something different—they want diversity and respect.”