Create An Attendee Experience Strategy

June 14, 2019

When new tech products are designed and rolled out, there’s lots of focus on user experience (UX). When it comes to meetings, there should be just as much focus on AX, the attendee experience. Here’s how to build an AX strategy.

In the latest issue of Associations Now, our associate editor, Rasheeda Childress, writes about 25 tech terms that every association exec needs to know—whether their role lives inside or outside the IT department.

One term on the list is user experience, or UX. The article defines it as this: “Designing technology in a way that focuses on creating an easy and intuitive experience for users.”

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