Coronavirus, 4 Strategic Considerations For Event Professionals

January 31, 2020

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When it comes to preparing for how to navigate developments such as the coronavirus outbreak and its impact on events, there really is no one approach that fits every situation, Sylvia André, vice president for marketing and communications for MCI, a Geneva, Switzerland-based global events and management company with offices in more than 30 countries, told Convene by email.

“Challenges resulting from the coronavirus outbreak differ from client to client due to the nature of their industry, location, and stakeholders that they are needing to bring together. Every situation merits careful individual consideration.”

In general, however, MCI makes business decisions and recommendations during uncertain times by considering four areas, André said.

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