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When it comes to preparing for how to navigate developments such as the coronavirus outbreak and its impact on events, there really is no one approach that fits every situation, Sylvia André, vice president for marketing and communications for MCI, a Geneva, Switzerland-based global events and management company with offices in more than 30 countries, told Convene by email.
In general, however, MCI makes business decisions and recommendations during uncertain times by considering four areas, André said.