New York, Chicago and Las Vegas are the top North American markets that meeting planners intend to use in the next two years, according to STR‘s 2019 DestinationMAP (Meeting Assessment Program).
DestinationMAP is a comprehensive study of meeting planners and the meetings market in North America. Now in its 18th edition, the report surveys meeting planners’ preferences and their perceptions of 42 North American markets.
Following New York (23%), Chicago (22%) and Las Vegas (20%), the other most common destinations that meeting planners look to use in the next two years are Orlando (19%) Washington D.C. (19%).
“All five markets are particularly popular in what we define as the largest meeting size segment (1,000+ attendees) along with Atlanta, Dallas and Austin,” said Chris Klauda, STR’s senior director, market insights. “New to the list of 42 markets evaluated is Puerto Rico. While not in the list of top destinations, a notable 4% of the 1,000 meeting planners surveyed plan to hold a meeting in Puerto Rico in the next two years.”