When any of the IMEX Frankfurt attendees at this year’s annual event for the global meetings industry needed to know the start time for a session, or where a particular exhibitor’s booth was located, they simply reached for their phones and asked Frank.
Frank, a feature in the event’s app, is an experimental chatbot that used artificial intelligence (AI) to interact with event attendees over messaging apps, and was capable of answering basic event questions via the event website and Facebook page. Armed with the goal of using “IMEX as a test bed for piloting new ideas under controlled and managed conditions and in a real-life environment,” IMEXlabs partnered with messaging platform Scen.sio to develop Frank.
A story on Skift says Frank passed his debut with flying colors, according to Miguel Neves, digital content and community manager at IMEX Group. Frank was “largely successful in answering the many questions fired at him. … We saw a significant improvement of the responses from the chatbot technology throughout the period it was in use. This was due to the Sciens.io team re-programming Frank during this period, and Frank’s ability to constantly improve its answers,” Neves said.