CEIR Offers Marketing Guide to Attendee Preferences

The Center for Exhibition Industry Research (CEIR) as released its “Quick Guide on Attendee Preferences by Industry Sector,” a tool for planning marketing strategies to targeted attendees.

The report provides a visual presentation of key findings from the “What Attendees Want from Trade Exhibitions” study series. It enables the reader to quickly identify the shared and unique preferences of attendees in the 14 industry sectors tracked in the CEIR Index. It
Six tables provide a snapshot of:

• Most important sources relied upon when selecting an exhibition to attend
• Overall reasons for attending
• Specific shopping reasons for attending
• Specific learning reasons for attending
• Extent of pre-event preparation activity
• Floor interaction preferences

“Time is a scarce commodity for today’s exhibition executives,” said CEIR President and CEO Brian Casey, CEM. “Reliable information is essential to making the right choices to market effectively and deliver the right content to target attendees. This report provides a quick and effective way of understanding the needs and preferences of professionals by industry sector.”

Online survey results are based on a study conducted by CEIR using a panel of exhibition attendees provided by ResearchNow and made possible through contributions to the CEIR Foundation. The sample consists of 421 respondents from 14 industry sectors.

Click here to download the report.

The upcoming CEIR Prdict Conference on September 16–17, 2015, in Chicago complements the report as it focuses on findings from the yearly CEIR Index covering, among other things, current trends and performance of the exhibition industry on four key metrics, including number of attendees overall and by sector.

Visit www.ceir.org/predict for registration and conference information.