Caesars Expands Responsible Meeting Initiatives

Caesars Entertainment Corporation announced that its Responsible Meetings (RM) group is expanding its service offerings with the release of a new “Meetings for Good” menu of community service opportunities at select properties.

The new “Meetings for Good” menu will promote stronger community engagement among Caesars-operated resorts, their meeting customers and local non-profit organizations. Participating non-profits include organizations dedicated to seniors, environmental sustainability, education, health and wellness, deployed soldiers and veterans. A meetings customer seeking an eco-friendly teambuilding experience, for example, could help Clean the World build hygiene kits for distribution to impoverished people to help reduce hygiene-related deaths.

“We strive to ensure that our clients hold outstanding meetings and events while also contributing economic, social and environmental benefits to society at our meeting venue locations,” said Jordan Clark, vice president of sales for meetings and events. “That’s why it’s important to us that our corporate citizenship efforts are embedded in our meetings offerings, allowing clients to reduce costs and meet responsibly.”

The new menu builds upon an already comprehensive RM program, which includes a unique training and certification program. Customers can work with an onsite certified RM professional to designate an event as a Certified Responsible Meeting if it meets a list of environmentally friendly choices such as organic meals, electronic signage, recycled meeting materials and post-meeting environmental reports.

The catalyst for the new menu was increased interest from meeting planners for venues that provide opportunities to actively give back to local communities as an integrated part of an event. A study by Meeting Professionals International cites that 60 percent of meeting planners are more likely to book a venue with social impact benefits. The new “Meetings for Good” menu has been rolled out in Las Vegas, New Orleans and Atlantic City, and will be available in all other markets nationally later this year.

“We’ve received support from Caesars for the last seven years as we’ve worked to build awareness of our mission to change the perception of aging,” said P.K. Beville, founder and president of Second Wind Dreams. “We hope participation in the Responsible Meetings program will allow us to fulfill more dreams for one of our society’s most vulnerable populations.”

All Caesars-affiliated North America hotel properties have earned a Green Key Eco-Ratings by Green Key Global, the hospitality industry gold standard Green Key rating, in large part due to the company’s RM achievements.

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