The Broadmoor’s keys to getting back in business: limit the number of attendees, use bigger spaces to your advantage to socially distance and use outdoor areas for effective team building activities and networking.
1. Small Meetings
The Broadmoor has found that companies are starting to book small meetings. “The smaller group is our new normal,” says Pepper Dombrowski, The Broadmoor’s director of sales. It seems that corporate groups are cutting back on the number of attendees, opting to focus on executives, bringing in other team members as needed through virtual means.
2. Socially Distanced Events
Spaces that normally would be used to accommodate large groups now are a perfect option to space out groups to achieve needed social distancing. The Broadmoor has more than 90 meeting rooms that they are using in this way, plus their recently completed 125,000-sf Exhibit Center for overflow dining so people can sit 6 feet apart.
3. Access to Outdoor Spaces
The Broadmoor has found that in addition to utilizing the other two keys, meeting planners are taking advantage of their 5000 acres of outdoor space for meetings and activities, including their golf course, tennis and pickleball courts, hiking trails, ziplining over Seven Falls, mountain biking, outdoor team building exercises and more. “Because we have so much square footage, we’re able to really spread out our groups that are here in person and make everyone feel more comfortable and socially distanced,” Dombrowski explains.