Brad Dean Appointed CEO of Puerto Rico’s New DMO

L to R: Hon. Ricardo Rossello, Governor of Puerto Rico; Brad Dean, CEO, Puerto Rico DMO and Jon Borschow, Chairman of the Board, Puerto Rico DMO.

Jon Borschow, chairman of the newly established Puerto Rico Destination Marketing Organization (Corporación para la Promoción de Puerto Rico como Destino), today announced that Brad Dean has been appointed as CEO of the new DMO, effective late April 2018.

The private, not-for-profit DMO was created in March 2017 through bipartisan legislation that provides a $25 million annual investment to manage all global marketing, sales and promotion of Puerto Rico in collaboration with local government and tourism partners. The legislation reflects the government’s philosophy of transferring more responsibilities to the private sector to improve Puerto Rico’s economic development initiatives.

Most recently, Dean served as the president and CEO of the Myrtle Beach Area Chamber of Commerce for 15 years. He is a dedicated travel and tourism industry advocate currently serving on the Global Leadership Committee for Destinations International, and the U.S. Travel Association executive committee. He also chairs U.S. Travel’s Project: Time Off Coalition. In February 2018, the South Carolina Travel and Tourism Coalition presented Dean with the 2018 Fred P. Brinkman Award. The award recognizes individuals who made exemplary leadership contributions to the travel and tourism industry in South Carolina throughout their professional careers. Dean was honored for making a lasting and favorable contribution not only to Myrtle Beach, but to the entire state of South Carolina and to the U.S. tourism industry overall.