Is Attribute-Based Booking The Future Of Room Blocks?

June 17, 2019

When attendees navigate to the “Hotels” section of a conference website, they likely find some simple occupancy options with rates dictated by the number of people in the room. The promise of the lowest rates possible has historically been the biggest selling point, but a new report on the future of travel from Amadeus and InterContinental Hotels Group reveals that travelers are looking for more than the guarantee of a king bed or two doubles.

“Traditional room types will no longer be the core product offered by hotels,” the report states. “Instead, guests will choose from room configurations that match their needs.”

IHG calls the approach “attribute-based booking,” and PCMA’s Room Block of the Future research offers a hint of this trend. One of the biggest frustrations among respondents in PCMA’s survey of convention attendees about their booking habits was the inability to select a room location and a particular room type when making reservations in the block. If they’re frustrated about it now, though, the events industry should prepare for even bigger demands. “Travelers are being a lot more choosy,” Ankur Bhatia, CTO of Hostmaker, said in the report. “Thanks to technology, they can get what they want.”

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