ASAE Announces Xperience Design Project

April 28, 2016

During Springtime Expo, ASAE announced a new event for the association industry called Xperience Design Project (XDP). The new design thinking format will be a two-day, business event for association professionals and industry partners to co-create solutions around shared challenges in the meetings industry. The inaugural Xperience Design Project will be May 23–24, 2017, at Gaylord National Resort & Convention Center at National Harbor, Maryland.

“We are excited about XDP because it will be a game changer for the association industry. It will provide attendees and industry partners the opportunity to discuss topics together and create innovative and effective solutions,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE. “The event will be 100 percent interactive, allow for one-on-one conversations, and build important relationships, so our members and industry partners can elevate how they conduct business as well as implement their meetings.”

XDP will include The Lab, Connections and Business Exchange. On day one, attendees will participate in The Lab, which are immersive, interactive learning experiences around six key topic areas, and Connections, an evening social event. On the second day, attendees will hear key takeaways from each of the six topics and take part in the Business Exchange, a series of one-on-one conversations with industry partners.

ASAE partnered with 360 Live Media, a DC-based marketing and experience design agency, to develop the new event. The three-part development process included research, experience strategy and design, industry co-curation, and branding of XDP.

”We are honored to partner with ASAE in developing the vision, strategy and experience design for XDP. This will be a transformational experience for the association community, and it will showcase and advance ASAE’s leadership in innovation. We can’t wait to launch XDP with ASAE in May 2017,” said Don Neal, founder and CEO of 360 Live Media.

ASAE is sun-setting the Springtime Expo. For information and to pre-register for XDP, visit www.xdpbyasae.org.