4 Ways You Can Benefit From Schmoozing At Industry Events
January 23, 2020Stay in the know with exclusive industry news, click here and subscribe to our eNewsletter today!
Follow us on Twitter, Instagram, LinkedIn, and Facebook.
There can be a temptation to go down the path of becoming a “celebrity founder,” where every week you might be talking at a different event. It can be very easy to justify this time allocation, as each conference will bring new business cards that look like progress, but I often find these to be unsustainable methods. New sales leads should mostly come from a healthy sales org, not the CEO attending dozens of events. Further, always being on the road can be toxic for the company at home. You can miss major problems, and if your company hits a hiccup or setback, the backlash can be catastrophic.
For a founder, there are great demands for you to be with your team running your company, but there are also times when getting out is exactly what your company (and you) may need. If you’re extroverted, the thought of attending an event may energize you—and that’s terrific. If you’re introverted, as I am, the thought may stress you out and cause you to want to avoid it. I am a believer in leveraging the right events to accelerate your business and give you a fresh perspective. When approached correctly, events can allow me to do three weeks’ work in just a few hours. They also provide a great opportunity for synchronicity.