Technology

A brand’s story serves as a handy way to convey your company’s message, build credibility, establish an organization’s vision, motivate buyers and build lasting customer loyalty.

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By Doug McLain

The biggest and most profitable events in the world all have one thing in common. They have all grown their expansive following by sharing their content beyond the physical audience.

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By Vivian Marinelli

Effective social media helps communicate safety information to relevant audiences, monitor the pulse of public opinion and help prevent the spread of rumors and misinformation.

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Already, 86 percent of trade show organizers and 40 percent of convention centers offer their attendees custom mobile apps.

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Considering pricing structures, functionality and built-for-purpose options, choosing the best solutions for event technology is no easy task.

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The digital age has left no industry untouched, and the world of live meetings and events is not an exception.

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How to Plan an Effective Online Strategy By Scott Steinberg

Rules of conduct and best practices must be observed to put your company’s best foot forward online.

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By Niki Jorgensen

The unwillingness to disconnect, decompress and destress will likely become a major health issue if we fail to react.

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By Milko Figueroa

Meeting planners have multiple Wi-Fi infrastructure options to ensure uninterrupted, long-range coverage accessible to every attendee.

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Without an insider’s view of the meeting venue, how are planners to foresee any issues that may arise?

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