Technology

Facing the Future By John Buchanan

For years, partly because of its ever-increasing ubiquitousness and complexity, and partly because of the value of their always-limited time, meeting planners have had a love-hate relationship with technology

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By Steve Wildemann

Create a connection with your attendees and make your company’s message stand out using audio-visual (AV) technology as an effective delivery tactic.

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By Shimon Avish

These days, the variety of technologies available for managing meetings is staggering, and the systems address the needs that end-users did not even know they have.

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Back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences.

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A brand’s story serves as a handy way to convey your company’s message, build credibility, establish an organization’s vision, motivate buyers and build lasting customer loyalty.

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By Doug McLain

The biggest and most profitable events in the world all have one thing in common. They have all grown their expansive following by sharing their content beyond the physical audience.

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By Vivian Marinelli

Effective social media helps communicate safety information to relevant audiences, monitor the pulse of public opinion and help prevent the spread of rumors and misinformation.

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Already, 86 percent of trade show organizers and 40 percent of convention centers offer their attendees custom mobile apps.

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Considering pricing structures, functionality and built-for-purpose options, choosing the best solutions for event technology is no easy task.

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The digital age has left no industry untouched, and the world of live meetings and events is not an exception.

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