Crunching the Numbers to Create Better Events and Improve Meeting Outcomes
By Maura Keller
The object of any data mining exercise is to produce “actionable” intelligence.
Planners Make the Shift From ‘Memorable’ to ‘Return on Experience’
By Patrick Simms
Meetings must leave a lasting, positive impression on attendees, and that is best achieved when great content is combined with a hospitality experience that is both high quality and distinctive.
Why ROO, ROI and ROE Are Important Tools for Success
By John Buchanan
Meeting metrics help reinforce the notion that face-to-face meetings are critical to all industries and all companies.