Event Marketing

A brand’s story serves as a handy way to convey your company’s message, build credibility, establish an organization’s vision, motivate buyers and build lasting customer loyalty.

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By Kate Vasiloff

New GBTA Foundation research shows how collaboration across departments enhances the success of meetings and events.

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By Alejandro Contreras and Danielle Puceta

Mobile event apps are making a splash in the business world, particularly in the meetings and events space.

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Focus on the 3 R's of Audience Engagement By Mary MacGregor

Event sponsorships are a proven way to offset program costs and a good way for sponsors to get valuable face time with participants.

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Content marketing is garnering a growing share of the marketing budget — and can make or break another big line item on the budget: a company’s marketing events.

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