The economy is rebounding, and the hotel industry with it.
A recent analysis by PricewaterhouseCoopers (PwC) predicts that revenue per available room will increase by 5.9 percent this year and 6.2 percent in 2014. Occupancy rates are expected to climb to 62.2 percent in 2013, the highest level since the pre-recessionary days of 2007.
At the same time, PwC expects companies to book even more meetings and events going forward. All in all — as it’s becoming increasingly apparent to corporate meeting planners — we are in the midst of a strong seller’s market, and some planners feel as if they’ve become very junior members of a partnership with hotel sales managers who no longer need their business the way they did a few years ago. It’s making them a bit peevish as they wonder whether hotel sales managers are doing all they can to win their business.