When it comes to well-oiled meeting machinery — from hefty airlift to broad, diverse hotel inventory and world-class entertainment and activities — few destinations can match Orlando. Its unique formula for success has propelled it to the top tier of the meeting and convention market and kept it there for a decade.
More than 55 million visitors flocked to Orlando in the past year, including 3 million meeting and convention attendees, and 2013 is looking as strong or stronger. Major meeting and incentive industry conferences also are flocking to Orlando: For example, this December, Site’s Global Conference will be held for the first time in Orlando at Loews Portofino Bay at Universal Orlando; the Destination Marketing Association International’s Annual Convention was July 15–17 at The Peabody Orlando. AIBTM, the Americas Incentive, Business Travel & Meetings Exhibition, announced that it will rotate to Orlando every other year beginning in 2014. The Event Service Professionals Association and Professional Convention Management Association held their annual meetings in Orlando in January.
“Orlando is widely recognized as the most visited destination in the nation,” says George Aguel, president and CEO of Visit Orlando, “however, it’s important to us that planners are kept up-to-date on the growing appeal of Orlando. By hosting a series of important industry shows in Orlando, we have had the opportunity to showcase the breadth and scope of what our destination has to offer for incentive programs, as well as meetings, conferences and trade shows.”