Chuck Jones is the Chief Marketing Officer for Omnience, an Atlanta, GA-based company specializing in technology for maximizing the ROI of marketing events. www.omnienceevents.com
Content marketing is garnering a growing share of the marketing budget — and can make or break another big line item on the budget: a company’s marketing events.
Content marketing is the practice of getting appropriate types and amounts of information to prospective buyers at appropriate times in their decision cycles. The right content gives buyers insights relevant to their business problems and potential solutions. The goal for sellers, of course, is to drive leads, and ultimately sales.
Content marketing should play a pivotal role in maximizing the effectiveness of a company’s marketing events, the most powerful form of, and channel for, content marketing.