All posts by Maura Keller

According to Business Review USA and Visit Orlando, 83 percent of meeting professionals say attendance spikes when meetings rotate to Orlando.

At some corporate meetings and events, the chosen venue is a predictable affair. Now, planners are looking for memorable venues that surprise and excite.

One surefire solution to sagging attendance is to choose a popular vacation destination that will appeal to the whole family.

Predicting the future is like forecasting the weather. You think you can anticipate what’s going to happen — then it doesn’t.

In the world of association trade shows, it’s all about getting people to engage with an organization’s products, services and brand.

As corporate meeting and event patrons become food savvy and demand a wider range of flavors, unique food and beverage options are now viewed as a straightforward way to please attendees and keep them coming back for more.

Offering healthier food options, fitness and stress reduction programs show attendees that the company cares and helps them lead by example with their clients.

Off-season events offer many advantages, including especially attractive lodging rates and flexible guest-room options due to lower occupancy.

The Incentive Research Foundation’s 2018 Outlook Study shows that Incentive travel budgets are up with an average per-person spend of $3,915, an increase of 4 percent over last year.

The object of any data mining exercise is to produce “actionable” intelligence.