All posts by Maura Keller

As corporate meeting and event patrons become food savvy and demand a wider range of flavors, unique food and beverage options are now viewed as a straightforward way to please attendees and keep them coming back for more.

Offering healthier food options, fitness and stress reduction programs show attendees that the company cares and helps them lead by example with their clients.

Off-season events offer many advantages, including especially attractive lodging rates and flexible guest-room options due to lower occupancy.

The Incentive Research Foundation’s 2018 Outlook Study shows that Incentive travel budgets are up with an average per-person spend of $3,915, an increase of 4 percent over last year.

The object of any data mining exercise is to produce “actionable” intelligence.

Association meeting planners, recognizing the need to get the most bang for their buck, are expected to show budget restraint for all-out events that will generate maximum return on investment.

“Connecting attendees through networking is essential to creating an experience and grounding those individuals in the mission of the organization.”

Today, we live in a rapidly changing, digital environment and as a result, there is a plethora of products and ideas to make meetings more engaging that have been explored for years.

In a world without boundaries, financial and insurance companies must contend with a complex set of issues to make an international meeting or event go smoothly.

A one-stop-shop of unique venues and exclusive experiences appeals to planners — and a mixed demographic.