Trade Shows

Trade shows are an excellent way to make personal connections with a lot of target customers at once and develop a list of qualified leads. But a booth or sponsorship can cost anywhere from $4,000 to $100,000, depending upon the size and stature of the event. How can you most effectively translate that upfront cost into ROI?

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Attendees Build Relationships by Working With Each Other By Smriti Bansal

Attendees Build Relationships by Working With Each Other…

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Innovative Ideas to Do It With Success By Kristofer Herlitz

When organizing an exhibition, the logistics and design of an exhibition program and floor plan are essential.

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By Darrin Jackson

The exhibits industry is on the brink of yet another evolution.

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Extend Exhibitor ROI Beyond the Trade Show Floor By Dave Weil and Pat Dwyer

A successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.

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