After almost two years of virtual engagement, expectation levels are likely to be high as SMERF meetings return for in-person events.

There are key steps that meeting planners can take to make SMERF meetings during this time of uncertainty successful.

It’s no secret in the industry that SMERF meeting planners are sometimes considered to be the red-headed stepchild of the meeting biz.

With a close eye on costs and a willingness to undertake creative approaches, planners for SMERF organizations have become adept at tackling a common set of needs.

Fiscally focused planners are challenged with finding innovative ways to draw attendees back year after year.

Planners take a down-to-earth approach to managing faith-based conferences and events.

When it comes to site selection, SMERF planners face a balancing act in designing an event that is both attractive and affordable to members.

Social, military, education, religious and fraternal (SMERF) meetings are all but unstoppable these days.