Meeting Metrics

SMM Validates You and Your Association's Success By Terri Woodin, CMP

Meetings are big investments and today, meeting planners must have a new value-based business model to assure success.

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Meeting MetricsDecember 1, 2012
How to Leverage the Value That Your Event Brings to the Meeting Destination By Christine Shimasaki

What impact does your meeting have on the meeting destination in terms of spending by your attendees, exhibitors and organization, by the number of local jobs supported and by the amount of local taxes generated?

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