Event Marketing
Innovative SponsorshipsSeptember 15, 2021
A Few Ideas to Find Partners During the Economic Downturn
By Christine Loomis
We asked four experts how they see sponsorship challenges today, how they think the situation will evolve and what creative strategies they’ve employed to negotiate successful sponsorships in a pandemic.
Full StoryAttendance-Boosting Marketing TacticsApril 1, 2017
The Name of the Game Is to Get Them in the Door With the Right Value Proposition
By Maura Keller
The pressure is on planners to show why theirs is THE meeting to attend over others.
Full StoryMarketing to MillennialsDecember 1, 2015
Event Engagement Strategies to Win Over the Next Generation of Membership
By Patrick Simms
The long-term vitality of a trade association and its meetings requires a particular focus on millennials.
Full StoryThe Big DrawAugust 1, 2015
Planners Reveal Content Marketing Strategies That Drive Attendance
By Patrick Simms
A comprehensive and strategic content marketing and promotional plan will keep the buzz going before, during and after the event.
Full StorySegmented Marketing: Let’s Get GranularDecember 1, 2014
Use a Targeted Strategy to Maximize Attendance
By Patrick Simms
Developing an effective program takes added time and resources, but the ROI cannot be left to chance.
Full Story