Perspective

A Look at the Existing Challenges for Meetings By

With the surprise thaw in diplomatic relations in December 2014, meetings insiders are scoping out the potential for bringing events to Cuba.

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The Best Way for Attendees to 'Power Up' By

Increased device dependency results in a greater need for battery charging on the fly.

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5 Ways to Boost Audience Enthusiasm and Awareness By

There are several ways to help raise awareness for conferences, none of which requires massive expenditures or effort, yet all of which can drastically boost public enthusiasm and interest.

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Keep Your Eye on These Hidden Gems for Meetings By

Many of the world’s emerging global destinations are debuting on the national stage at a time when the meetings industry itself is bustling.

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Use the CVB Safety Net to Make a Fearless Transition By

CVBs can be invaluable in guiding clients transitioning from hotels to convention centers.

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Beyond the Show FloorOctober 1, 2014
How to Engage Your Members Year-round By

Year-round engagement programs can keep members connected to each other, their industry and the association.

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Professionals are turning to their representative associations for certification programs.

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Incorporating mobile apps and gamification into an association’s event strategy can greatly enhance the attendee experience.

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Building the BuzzApril 1, 2014
How to Grow Word-of-Mouth for Your Convention By

Successful convention marketing needs more than a well-designed communication plan. You have to build the buzz.

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Extend Exhibitor ROI Beyond the Trade Show Floor By

A successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.

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