Perspective

Adjust To Changing TimesNovember 30, 2020
Seven “Old-School” Workplace Strengths That Are Now Weaknesses By

The times they are a-changing . . . and so is the nature of our work…

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Don’t Leave Attendees Bored, Engage Them With an Exciting Mixture of “Real” Activities... By

By now, most people have attended at least one virtual event. While some offer engaging content and feel like a welcome escape from reality, others leave participants bored and blankly staring at their screens. The difference? Engaging virtual events make people forget about the word “virtual.”

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The 2020 Association Communications Benchmarking Report Shows That the Effects of COVID-19 Have Hit Associations Hard and Have Far-Reaching Future Implications By

The COVID-19 pandemic and shutdown — along with the resulting economic fallout — has had a significant impact on associations’ ability to engage and communicate with members. Adapting to a remote work environment at the same time has forced them to evolve the ways in which they reach members and stakeholders, and has brought trade and professional associations unexpected challenges — and reasons to hope for a stronger future.

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Employees Should Still Get Training, Networking and Insight By

I was an attendee in a fantastic session recently led by a top keynote speaker Phil M. Jones as he presented for an industry association (International Association of Speakers Bureaus) to which I belong. He really lit a spark for me, comparing the way we used to approach the events in our business…

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Upgrade Green Practices to Save Money and Help Save the Planet By

Events of all sizes inevitably generate trash and recyclable waste, creating a significant issue for facility managers. The 2019 Daytona 500, the largest single-day sporting event in the U.S., infamously created enough trash to equal the weight of the entire 43-car starting field. From the nametags to the event schedules, to the plastic water bottles at the welcome table, corporate events are not excluded from this issue…

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3 Must-Have Traits For Bold Leadership By

While some contest, or outright refute, whether or not former British Prime Minister Winston Churchill famously says “success is not final, failure is not fatal: It is the courage to continue that counts,” the power of that statement looms large irrespective of origin..

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Tips to Properly Reopen America’s Facilities By

The meetings industry around the world has undergone tremendous change since the introduction of COVID-19. Public assembly facilities have evolved from places that host large events to alternative uses such as makeshift hospitals, homeless shelters and meal prep assembly lines for tireless health care workers…

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Online Doesn’t Work For Some Audiences By

A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more virtual offerings in delivering content. Numerous webinars, articles and discussions have shared platforms, revenue-generating ideas, and tips and tricks to make the switch successful.

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The Benefits of Hosting Offsite Meetings for Employees By

Over the past several years, the popularity of offsite meetings has seen substantial growth. According to a recent study, 63% of planners agree that offsite meetings are more productive than those that happen within a company’s walls. Internal meetings are safe and predictable. A change of venue can alter group dynamics and increase effectiveness by encouraging interaction between participants…

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Trade shows are an excellent way to make personal connections with a lot of target customers at once and develop a list of qualified leads. But a booth or sponsorship can cost anywhere from $4,000 to $100,000, depending upon the size and stature of the event. How can you most effectively translate that upfront cost into ROI?

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