Perspective

Keep Your Eye on These Hidden Gems for Meetings By

Many of the world’s emerging global destinations are debuting on the national stage at a time when the meetings industry itself is bustling.

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Use the CVB Safety Net to Make a Fearless Transition By

CVBs can be invaluable in guiding clients transitioning from hotels to convention centers.

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Beyond the Show FloorOctober 1, 2014
How to Engage Your Members Year-round By

Year-round engagement programs can keep members connected to each other, their industry and the association.

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Professionals are turning to their representative associations for certification programs.

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Incorporating mobile apps and gamification into an association’s event strategy can greatly enhance the attendee experience.

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Building the BuzzApril 1, 2014
How to Grow Word-of-Mouth for Your Convention By

Successful convention marketing needs more than a well-designed communication plan. You have to build the buzz.

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Extend Exhibitor ROI Beyond the Trade Show Floor By

A successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.

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It's Anything but Planning as Usual By

Even for event planning veterans, drawing an international audience is a challenge.

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No More 'One Size Fits All' By

You have an association filled with engaged, involved members. It’s easy to assume that everyone has the same priorities and expectations, just because they belong.

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Grow Commercial Support Despite New Regulations By

What happens when you mention the 1990s to an assembly of health care-specialized sales and development professionals? You hear a unified “Those were the days.”

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