‘Experience Design’ Gives Attendees a Reason to Stay and Explore By

Event organizers need to find ways to make the trade show floor experience appealing at the very least and dazzlingly memorable at best.

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Capital IdeasApril 1, 2015
Input From Planners Is the Key to Successful Convention Center Improvement Projects By

Convention center improvement projects are often major investments that have the potential to boost group business along with the local economy.

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How to Find the Right Speakers and Entertainers — Even on a Budget By

Speakers and entertainers are critical to a convention’s success on many levels.

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Value DestinationsApril 1, 2015
Price Is Just One Part of the Total Value Package Planners Are Looking for By

From Detroit to Oklahoma City, find out the new stories these and other select cities have to “sell.”

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Citywide MeetingsFebruary 1, 2015
Planning Challenges Grow as the Economy Improves By

A seller’s market and high demand are limiting availability for large meetings.

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Fresh Ideas to Generate ROI for Exhibitors and Sponsors By

Act more like a business to keep exhibitors coming back.

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Green MeetingsFebruary 1, 2015
A Game Plan to Go From Green to Greener By

Organizations that are committed to sustainability are generating impressive results.

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Make the Experience a Win-Win for Everybody By

Volunteers gain new opportunities while associations gain loyalty and intellectual capital.

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Use a Targeted Strategy to Maximize Attendance By

Developing an effective program takes added time and resources, but the ROI cannot be left to chance.

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Build Healthier Numbers in the Face of New Challenges By

Planners must work harder than ever to overcome regulatory obstacles and demonstrate exhibitor ROI.

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